Lexco Blog

Our Guide to Help YOU become a Digital Marketing Guru!


Brand Website on desktop computer

How to Stand Out from the Competition: 5 Must-Have Ingredients for An Amazing Website.

Alex Granger

August 3, 2017

Do you ever stop to think about the reasons you choose Pepsi over Coke? Nike over Adidas? The iPhone over Droid? Is it price? Service? […]

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Personal Branding CEO

Personal Branding 101- Take Your Business to new Heights By Marketing Yourself!

Alex Granger

July 17, 2017

Do you like reality shows? Most people do (even though they won’t admit it). Personally, I’m not a reality show-type-of-person. However, it is an undeniable […]

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Customer Service for Brands

The Lost Art of Customer Service: 7 Little Things That Surprise-and-Delight Your Customers While Strengthening Your Brand!

Alex Granger

June 30, 2017

People try all sorts of things in order to grow their business and gain more customers. They’ll slash prices, overspend on marketing, create outlandish promotions- […]

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Branding and website technology

Want to Take Your Brand to the Next Level? Ask Yourself These 8 Crucial Questions to Maximize Brand Effectiveness.

Alex Granger

June 13, 2017

I’m a pretty big fan of the term “set it and forget it”. It can be used across a variety of disciplines, and it makes […]

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Google SEO search algorithm

Dominate the Search Engines: 7 Reasons SEO is Your Firm’s Best Marketing Strategy!

Alex Granger

May 18, 2017

Despte being experts in very sought-after fields, professional services firms face many of the challenges that all businesses face when trying to build their business. […]

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SEO graphic wallpaper

Supplementing SEO: 8 things you can do NOW while waiting on SEO results to kick in.

Alex Granger

May 9, 2017

As you read through our blog, you’ll find that Lexco is a huge fan of Search Engine Optimization and its impact on helping lawyers, accountants, […]

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Computer chip of U.S.A.

Bland or Brilliant? 8 Reasons Branding is Essential to Your Business’ Success

Alex Granger

April 30, 2017

What do people say about you? In the workplace, at your gym, in your community? I know what they say about me: great business acumen, […]

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False SEO salesman

False Prophets: 9 Ways to Avoid “Snake Oil” When Investing in SEO.

Alex Granger

April 19, 2017

Ever heard of snake oil? If you are well-versed in digital marketing and Search Engine Optimization (SEO), chances are you have. Snake oil originates from […]

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Technologically advanced man

Brand Blunders: Take Your Website to the Next Level by Avoiding These 10 Common Website Mistakes!

Alex Granger

April 10, 2017

What’s worse than shooting yourself in the foot? Well, probably very little. But what if you could avoid doing so? That’s what this post is […]

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Website data center

Wanna Stand Out? Here Are Five Things You Can Do to Enhance Your Brand and Grow Your Business!

Alex Granger

April 4, 2017

In our world, the world of marketing and branding, sometimes it feels like we are preaching the same things over and over and over….. and […]

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A Website Development team

Here are the 5 Biggest Headaches Brands Face When Hiring Professionals to Build Their Website- and How to Avoid Them.

Alex Granger

March 29, 2017

The internet has the changed the world in many ways- greater communication, increased access to information, and the globalization of business. It’s a beautiful thing, […]

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Web innovation graphic

The Definitive List of 20 Reasons Your Brand Needs An Awesome Website!

Alex Granger

March 23, 2017

This is going to be the most “DUH!” post we’ve written on this blog. I get that. But the reason for writing it is simple: […]

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Social media branding links for website

The Skinny on Content Marketing: How to Stand Out In A Crowded Online World

Alex Granger

March 21, 2017

Anywhere you look on my blogs or websites, you’ll typically find one, cliche quote that I tend to (over)use a lot: Content is King!!!! While […]

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Website promotion quote by Paul Cookson

Does Your Website Need A Makeover? Here Are 8 Things You Need to Know Before Hiring a Web Developer.

Alex Granger

February 27, 2017

The only thing constant in this world of mobile phones and internet and technology is change. Every time you look up, it seems like there’s […]

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Person performing SEO on their website

Need traffic? 5 Foolproof Ways to Get Traffic to Your Brand New Website!

Alex Granger

February 6, 2017

I remember as a teenager I used to LOVE the first day of school. While I was an average (At best) student, I looked forward […]

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Website and coffee on desk

Grade Your Website- How to Run A full Website Audit (Even if You’re Not a Programmer)

Alex Granger

January 20, 2017

“Domain names and websites are internet real estate.” -Marc Ostrofsky Real estate investments are typically a hotly-debated topic. Should you invest in real estate? Is […]

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Lexco social media image

Get Social: 7 ways to Use Social Media to Grow your Business

Alex Granger

January 7, 2017

Unless you’ve been living under a rock, you know the impact social media has on everyday life. In fact, chances are that the rock you’ve […]

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Marketing on laptop

The Future is Now: Learn These 7 Marketing Skills to Dominate Your Competition in 2017.

Alex Granger

December 29, 2016

In a few days, the calendar will turn to the year 2017, and 2016 will be a thing of the past (for better or worse). […]

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Mobile SEO on iPhone

Let’s Rank! Turbocharge Your SEO With These Proven Tips

Alex Granger

December 17, 2016

How’s this for irony: digital marketing firm specializing in SEO (that’s us!) writes blog post detailing proven strategies for enhancing a business’ SEO efforts. Interesting, […]

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Social media branding links for website

Not a Digital Marketing Expert, Yet Still Want to Grow Your Business? This Post is For You.

Alex Granger

December 9, 2016

In a world where you need 5-years’ experience and a Master’s Degree for an entry-level job, I think it’s safe to say sometimes we expect […]

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